In 2024, over 5 billion people worldwide use social media, and it’s not a ceiling! On average, we all spend more than two hours scrolling, liking, and sharing every day. As a result, getting your audience’s attention is tougher than ever.
Today, video content really took over. More than 92% of internet users watch video content daily. And this is entirely logical! With video, you can communicate more engagedly with your audience, boost engagement, and stay ahead of competitors.
Let’s explore how to make your video content more engaging through the prism of the most popular social media platforms.
Top Social Media Platforms Where Video Content is Essential
First things first, let’s figure out which social media platform has the biggest crowd:
So, the biggest players are YouTube, Instagram, TikTok, and Facebook. Each one has its vibe and features, and we need to understand those to create the right video content.
Moreover, you’ve got to keep in mind that each platform has its own audience and vibe. So you need to tailor your content accordingly.
Let’s consider the best for your lifestyle blog.
YouTube
YouTube is the go-to place for all kinds of video content! It’s perfect for longer stuff—like tutorials, vlogs, or deep dives into topics you care about. It’s awesome for sharing things like home organization hacks, beauty routines, shopping hauls, or travel adventures.
Instagram’s like your aesthetic best friend. It’s great for quick, stylish videos that show off your vibe. You’ve got a few ways to share:
- Reels: Think quick tips, fashion finds, or little moments that inspire.
- Stories: Perfect for behind-the-scenes peeks, daily advice, or fun polls and Q&As to keep it interactive.
- IGTV: If you want to go deeper, use this for tutorials, reviews, or more personal stuff.
TikTok
TikTok is where the fun’s at! It’s made for short, snappy videos—15 to 60 seconds—that are playful and super casual. If you’re doing lifestyle content, it’s the best way to connect with people with fun.
Facebook is not a big video superstar, but it’s still handy. You can post longer videos or go live for Q&A sessions, product demos, or behind-the-scenes looks.
5 Tips to Make Video Content More Engaging
Are you ready to level up your lifestyle blog? Let’s start with captivating videos! Catch our five actionable tips to get started.
1. Show Your Personality
Don’t forget – we are all unique. This is your secret ingredient that can stand out in your blog through thousands of others. So, video content is the best way to express yourself and build a strong connection with your audience. Let your true self shine!
For instance, a beauty blogger can create a “Get Ready with Me” video to share morning routines and chat about everyday things.
Pro Tip: Don’t stress too much about scripting your videos. People want to see the real you than perfection. Just try recording a few practice takes to find your comfort rhythm.
2. Invest in Equipment
You don´t need to spend much on professional production. Just make sure your visuals are clear and the audio is sharp – it makes a difference! A smartphone with a decent camera, a ring light, and a good microphone are more than you need.
Pro Tip: Natural light is your best friend! Film near a window and your video will be great.
3. Keep Your Video Short
People online have pretty short attention spans, so it’s better to get to the point quickly but be informative. A clear, focused story will keep them hooked and make them want to watch till the end.
For instance, the “5-Minute Morning Stretch Routine” video will be more likely to grab attention than a 30-minute workout.
Pro Tip: Use editing tools like CapCut, Adobe Premiere Rush, GlamAI or iMovie to trim unnecessary parts and give your video a polished look.
4. Add Value to Your Video Content
Useful content is always a hit. People love learning new things, so think about sharing tips, how-tos, or clever hacks. Value-driven content engages viewers and also makes you a total pro in a particular sphere.
For instance, if you are a food blogger, share a series of videos with easy dinners in under 30 minutes for busy families.
Pro Tip: Make sure your instructions are super clear and show visuals for each step. Use close-up shots, especially for those tricky things.
5. Make Your Videos Unusual with Apps
Use innovative apps, like the GlamAI app, to optimise video content. These tools can give your videos a total cinematic vibe, make them look like anime, add that cosy Christmas glow, and so much more.
For instance, you can use seasonal filters like Halloween Vibes to enhance the mood of their audience. Or use virtual dressing room features to try on and showcase multiple outfit options in one seamless video.
Pro Tip: Experiment with quirky and seasonal effects to match the vibe of your videos. Combine animation overlays or festive music to create a memorable and engaging experience for your audience. Trust us, your viewers will love it!
Final Thoughts
So, video content is your secret weapon to grab people’s attention and keep them hooked.
Let your personality shine, get some decent equipment, keep things short, pack your videos with value, and have fun with creative apps. That’s your playbook to make videos that people will actually remember and love.
Finally, be yourself, be open-minded to innovations, and have fun. You’ve got this!
