QR codes are a popular way to engage with your audience quickly and easily. Customers can scan the code with their phone camera and instantly access the menu, price list, tip app, or online payment. QR codes for marketing are a new but proven way to promote your business.
These versatile squares may seem simple, but they hold huge potential for your business. They store various information that can be accessed by scanning them with a smartphone. Think about how easy it will be for your customers to access special content, participate in cool campaigns, and even make purchases, all with a quick scan of their phones. QR codes in advertising have evolved from simple data holders to interactive tools that can help your customers on a personalized journey.
How QR Code Works
The QR code pattern stores an encrypted data sequence in binary format (1 and 0) in the form of a matrix. Each individual cell of the grid is assigned a value depending on the color (black or white). The cells are then grouped into larger patterns. The keys of the encoded data contain duplicates, so if the surface of the QR code is damaged to a certain extent, it can be read.
The device (a special scanner or a smartphone) recognizes the QR code with three square marks at its corners. They indicate in which direction to read the code. Having detected them, the scanner reads the content of the square and then analyzes the QR code, representing it as a grid. The reading process is provided by specialized software that can extract data from the patterns in the matrix. Each QR code also has synchronization stripes so that it can be read even on an uneven surface.
QRHub is an upcoming platform for generating static and dynamic QR codes tailored for personal or business use. It offers customizable QR designs, powerful tracking tools, and analytics to measure success. Users can create codes for social media profiles, websites, or even specific content and monitor their performance. The platform focuses on ease of use and security, making it ideal for anyone needing a fast, efficient, and customizable QR code advertising solution.
What Business Are They Suitable For?
QR codes uses are suitable for any company. Previously, they were used for everyday goods, but now all areas have adopted them – from startups to large restaurant and hotel businesses.
QR codes will help:
- Give a link to the company’s website or other information pages;
- Quickly familiarize yourself with the product range, list of services and price list;
- Instantly contact the company;
- Find out the composition and characteristics of the product and check availability.
Customers prefer companies that work quickly, and QR helps speed up communication.
How to Use QR Codes For Marketing
Use QR to solve the following marketing tasks:
- Introduce yourself and provide contact information. QR can serve as a business card if you embed a website address, links to social networks, and messengers into it. This will help customers quickly dial the company’s number or go to a chat. The business card code can be left on any surface, such as a door or table.
- Tell about the product. Add the composition, production date, expiration date, and possible uses to the QR.
- Attract attention. QR is interactive advertising, and it attracts more than standard banners.
- Register in the loyalty program. If the client scans the QR code, he does not need to fill out a questionnaire, and entrepreneurs do not need to spend money on making plastic cards. The seller can accrue bonuses based on the client’s individual QR code.
- Offer convenient payment for purchases. In stores, QR is generated with the amount and purpose of payment. The client scans the code to pay for the purchase.
The marketing landscape is constantly changing, and QR codes have become a game changer in this post-pandemic era. QR codes are an important aspect of marketing strategies. QR codes have a variety of applications for marketing and customer engagement, with new use cases emerging all the time.
Discover how QR code works and unlock the potential of quick, interactive marketing with QRHub. Create dynamic, trackable QR codes to engage customers, boost conversions, and easily measure success. QRHub simplifies your QR code experience so start now and take your marketing to the next level!
