Have you ever thought about how you can make your social media interaction more unique and user-interactive? How can you make sharing, exploring, and communicating with your posts, content, and brand more handy? Then, QR codes are your answer! With just a click on a QR code scanner, your followers can quickly access your content promo offers and even save your contact information. Let’s find out more about this tool and how you can make the most out of it.
What Are QR Codes and Why Use Them?
A Quick Response or QR code is a two-dimensional barcode. It is an optical label that stores information that can be accessed quickly in a snap using a QR code scanner. It can contain any kind of information: linking to your website, joining a wireless network, passing updated contact information and many more.
When it comes to social media — they make the most of what you share. They’re a fun, simple way for your followers to find & share your content.
Creating and Customizing QR Codes
So now you may ask: Well how can I create one of these? Believe us, it is not so hard at all. Platforms like QRStuff help you to generate and customize QR codes based on your needs. You can generate a QR code for your Facebook page to get more page likes, a QR code business card for networking benefits, WhatsApp QR code for followers to get in touch with you. The options are limitless!
It’s also a good idea to customize your QR form with your brand color and logo. This way, users can quickly recognize you.
Placing QR Codes in Your Social Media Strategy
There is no doubt that using QR codes in your social media strategy can make posts more interactive and help to conveniently increase the level of interaction. For effective use of this tool, here are a few tips:
Profile Links and Bio
Adding QR codes to your profile is a very convenient way for new users to get to know more about you and access websites and important links. For example, there is a space limit for Instagram and Twitter bios, and you have to choose the links you would like to add.
Instead of doing this, you can just add your customized code to your profile picture or bio. By scanning these codes, your followers will be directed to any page you want, like a website or the latest content. You can guide them where you want.
Stories and Posts
Using QR codes in stories and posts makes your content more playful and fun for followers. By adding a QR code to your Instagram story, you can direct followers to a product page or promo code to receive a discount. Snapchat also supports QR codes, which you can add to your story and send to your followers. How fun is that!
Engaging Your Audience with QR Codes
In order to catch your followers’ attention, you need to think about creative ways to use QR codes. Take help from some of these ideas:
Interactive Contests and Giveaways
Host contests and giveaways and require followers to scan a QR code to enter. Since they don’t have to do anything but scan, it appeals to more of your followers. The easier, the better, right?
Exclusive Content Access
Give them something in return for being a good follower! Offer exclusive content through QR codes. Let’s say you have a behind-the-scenes video that you want your followers to check out. This typically involves linking the video.
Consider, instead, having them scan the QR code, and they will instantly get access to what they have been wanting. Not only are you rewarding your followers, but other additional followers will now have a reason to follow your account just in case you do it again!
Customer Feedback and Surveys
Request customer feedback using QR codes integrated into their receipts or on product packaging. Scanning the code takes them to a feedback form or survey. Doing so not only allows you to capture valuable insights about customer opinions and experiences, but it shows you value their feedback too.
Offer Augmented Reality Experiences
Offer engaging, interactive experiences by linking QR codes to AR content. Customers scan the code to view a virtual product demo, try on a pair of sunglasses, or experience some other type of interactive product tie-in.
Embrace the Future with QR Codes
QR codes are a dynamic social media marketing tactic that provides users with further content immediately. Adding this code to your strategy will almost immediately increase the interactivity of your content, which adds a huge value that will not go unnoticed. So, pull out your QR code scanner and see how QR codes can support the success of your social media platform!
