Custom packaging is now a necessity for brands to stand out in the market. It has its perks over traditional brown boxes. Popcorn boxes are no exception, as they are versatile, made with quality materials, and cheap to produce. A well-designed custom packaging is a box that is both functional and appealing. To achieve such a custom box, businesses have to pour time and effort into designing them. With that in mind, this article will go through some vital design tips that help brands come up with unique and practical custom printed popcorn boxes.
How to Make Printed Popcorn Boxes Memorable?
Custom boxes are known for their flexibility, they can be made in any shape or size, and the outer print and design of the box are just as much versatile. When designing a box, businesses must keep in mind that the design should be consistent, it must represent the brand, and it should be functional. The following are some pointers that will help businesses design a coherent and practical popcorn box:
1- Choose a Theme or Occasion
Customizing the popcorn box around an event is one of the best ways to make it attractive to buyers. Spice things up by using a design to capitalize on certain occasions and themes like a movie night or sports event.
Brands must get creative with the design of the box. If you are an individual hosting an event or a party, there is no rule that says these boxes have to be used by businesses. Individuals can order custom popcorn packaging just as easily and have it edited or customized based on the theme of the event they are hosting. It will help the box leave a strong impression on buyers or guests.
2- Try Different Shapes and Sizes
As stated, custom boxes don’t have a standard shape or size and can be made as per the brand’s needs. The same goes for these popcorn containers, as we often see mini popcorn boxes in the market. There is no harm in testing different shapes and sizes. You don’t have to stick with the usual cylindrical shape. Think outside the box and use unique shapes that best align with the theme of the event.
As for the size of the box, there is no such written rule that bounds businesses to a size. The use of large and small popcorn boxes is common. Using a small size gives the customer more choice as they can try out different flavors without having to commit to a large quantity. In short, having popcorn boxes with different shapes and sizes benefits both the buyer and the business.
3- Test Different Colors and Fonts
Brands need to test different color schemes and fonts to spruce up the design. Different colors call forth different emotions in consumers, like red color represents passion or love and green represents nature, growth, or harmony. Experimenting will help find the best colors and fonts that align the most with the product or event theme. These elements should come together in a way that looks natural and coherent. Custom printed popcorn boxes with a consistent design have a better chance of leaving a lasting impression.
4- Use Quality and Sustainable Material
The quality of the material used to make popcorn packaging makes all the difference. It is the main thing that solidifies the perception of the brand. Use low-quality material, the box will feel cheap, won’t be able to keep the food item fresh, and can easily break apart. Boxes made with quality material feel premium, can keep the popcorn fresh for a long time, and won’t soak up the butter or caramel, which will help maintain their shape.
Quality material doesn’t just mean using durable stuff, it also means using sustainable or recycled material. The world is conscious of the impact of unsustainable production and for the past few years, the debate around global warming has intensified. It has led to a shift in buyer habits, as they prefer to buy from items that use recycled or sustainable materials. It is time for the brands to step up and play their role in saving the planet.
5- Incorporate the Logo
Using branding elements like logos or contact information is important to make the popcorn box memorable. Small personal touches like these help brands create personalized boxes. Since popcorn is an on-the-go snack, people will take the box with them to parties or movie nights. An attractive design with a visible logo will let people know which brand of popcorn is being used, which will lead them to buy from you the next time they have a popcorn craving.
Making boxes personalized has the added benefit for businesses to easily customize them for events like birthday parties, weddings, or even corporate events. An individual can download a themed template for the box, edit it, and have it printed for their event. Using branding elements will increase awareness, elevate buyer experience, and leave a lasting impression on guests.
6- Keep it Simple
This is the most important thing to remember. When all the design elements come together, it should feel coherent. A simple design is a good design. Avoid clutter and let the branding elements shine. The font and the color must not overshadow the logo and other graphics. Only provide the necessary information on the box and let the branding elements speak for themselves.
7- Iterate the Design
Designing a custom popcorn box is an iterative process. There is always something that can be improved or added to the design. The first design brands come up with, won’t be the perfect one. They can get feedback on it by conducting surveys and making changes accordingly. In our everyday life, we see businesses constantly improve box designs for their products and they spend a huge sum for it. Only after going through a few iterations of the design, the businesses will come up with something that actually looks good and represents the product and its values.
8- Make the box Functional
A unique design for the custom box won’t do anything if it isn’t practical, and custom popcorn boxes are no exception to this rule. The feasibility of the design is just as important as its looks. Buyers can be easily frustrated with a box that can’t hold popcorn or breaks as the butter or caramel weakens its structure. Some extra effort must be put into striking a balance between aesthetics and functionality. Since you’ll be paying for it, make sure the investment doesn’t go to waste.
9- Make Use of Textures and Patterns
The box can be made more appealing with the use of textures. Brands can use techniques like embossing to give the box a raised texture or finish. For an indented texture, debossing is the right technique. Patterns can be created using these techniques to make the box stand out. Blending textures with other design elements can help create an attractive and useful popcorn box.
Conclusion
Designing custom popcorn boxes isn’t simple. They require time, effort, and investment from brands to make them appealing and applicative. These tips will help create a popcorn container with a coherent and practical design that aligns with the brand’s values and goals. Packaging Mania offers affordable custom boxes in the US made with quality materials. Visit our website and get a quote for your ideal popcorn container.
