Customer reviews serve as a great marketing tool for businesses, as consumers share their genuine feedback about a product or service. They help future customers make informed decisions before a purchase and also help shape their perception.
To increase the number of reviews on your business profile online, you can buy Google reviews from reputed sources. However, to manage reviews better, you need to know the difference between the types of reviews that are in the market and which suits your business the best.
Thus, to help you understand the different types of reviews they can collect from their customers, we have put up this guide. Let’s dive into the world of reviews.
Does Customer Reviews Help Boost Your Brand’s Success?
By securing customer reviews from your past customers, you will inform your prospects about the legitimacy of your business. Diversifying the approach to collecting reviews is the best way to increase your visibility and popularity online.
By collecting different review types, such as writing, images, videos, and more, your visitors will know that you are making efforts to stand out. Different types of reviews will also help influence the purchase decision and expand your target audience.
A challenging task for a business is convincing its customers, and reviews help position yourself at the hotspot. They serve as social proof and, therefore, help increase sales and revenue.
Without further ado, let’s go over the different types of reviews that you can have for your business.
8 Types Of Online Reviews Posted By Customers
Many people think of reviews as either written or in the form of photos or videos, but they are of many different types. From customer reviews to brand ambassador reviews, from photos/videos to case studies, let us explore the popular ones.
-
Detailed Reviews
Detailed reviews are positive words about your business from past customers who talk about their good experience. Securing detailed reviews from your consumers is the best way of enhancing your reputation in the market.
As the name suggests, the reviews written go in depth about your product or service. You may find the feedback constructive as well, since some customers may point out a few aspects that need to be worked on.
When asking your customers to post a review, along with the star rating, encourage them to write a few words.
-
Product/Service Reviews
A customer shares an online review for a particular product or service that they have bought and wants to share their experience with the world. The reviews highlight specific aspects, such as the functionalities or reliability of the product or service.
Product reviews help manufacturers and brands get an idea of the issues that can be worked on for better results. On the contrary, service reviews address the experiences that the customers have had with intangible features.
For instance, it talks about the behavior of the employees, the effectiveness of solving an issue, and more. Service reviews help reduce the gap between the different service providers and their customers.
-
Social Media Reviews
Social media reviews are the type of reviews that brands receive on their social media profiles from their customers. The reviews collected by your business on social media acts as a social proof, and helps build credibility.
Keep a track of the reviews that you receive on your social media profiles, and engage with the reviews.
-
Verified Purchase Reviews
Verified purchase reviews are the reviews your customers post for your business after purchasing a product or service. This review type is the most trustworthy, as customers cannot fake it. Verified reviews are commonly posted on eCommerce websites.
When you purchase a particular product from an eCommerce website, and after you receive your product when you post a review, it is labeled as a verified review. Customers have the peace of mind that these reviews are genuine.
-
Software App Reviews
The evaluation of a digital application done by the customer comes under software/app review. If you have a software product, collecting this review type will help your prospects know about its ease of use and the intended functions.
For instance, a reviewer will talk about the tasks an application has made easy for them and also the additional tools it offers.
Software reviews will also help you improve your product and ensure that it resonates with the needs of your target audience.
-
Case Studies
Case studies are types of reviews where an individual talks about their experience and also convinces others about how something can change their lives for the better. Case studies are a bit different from the usual testimonials, and it goes into the details of a consumer’s problems.
That said, case studies will discuss the people a consumer faced and how a product or service helped them overcome the challenges.
-
Brand Ambassadors
Reviews from Brand Ambassadors are the key for enterprise level companies. Such positive reviews from popular figures take businesses to new heights. Brand Ambassadors are people who give your business a boost through social proof and also establish a great social. Such reviews will defend your brand against defamations, and let your prospects know about the quality of product or service you offer.
Nowadays, even smaller brands are leveraging the reviews from brand ambassadors for their brand by collaborating with influencers. Without breaking the bank, you can partner with influencers so that they share their opinion about your brand, publicly.
-
Photo/Video Reviews
Photo/Video reviews as the name suggests are reviews in the form of photos or videos. You must have seen a lot of eCommerce websites, where certain products have photos/video reviews. It helps prospects make better buying decisions, since consumers are usually not satisfied until they see a proof.
No real pictures or videos of the product will make you miss out on a large number of prospects. Many consumers look for visual proof, and so they want to see the product or service in action.
Additionally, video reviews are the best. You will be surprised to see the exposure and growth your brand gets through reviews in the video form.
Summary: Get As Much Reviews As Possible
Online reviews are appreciations from customers that help bridge the gap between businesses and prospects. They encourage people to buy a good-quality product or service.
However, to grow your business exponentially, you can buy Google reviews from reputable service providers like BuyReviewz. When prospects read these reviews, they will learn about the functioning or features of a specific product or service. Thus, they offer a real-world experience and personal touch to influence future customers’ buying decisions and help you grow incredibly.
