Engaging customers to make their first purchase is not the most difficult thing in fashion e-commerce. The real challenge is turning those one-time clients into loyal customers who return repeatedly.
Today, customers are spoiled for choice, and just offering even great products is not enough. To be at the top, you should think about the shopping experience, which you provide to your clients. Loyalty is about relationships, trust, and care.
You should think about the whole customer journey and make it as easy and pleasurable as possible.
We share with you our 5 tips that can help you build loyalty in fashion e-commerce.
Get on the Virtual Try-On Technology Wave
This will blow your customer’s mind! All e-commerce retailers know the main problems of clients are sizing or understanding how items will actually look on them. Virtual try-ons solve that. Now, you can let your customers try before they buy.
Try-on technology makes your brand look high-tech and more importantly, helps reduce returns that eat into profits. Moreover, with high-quality quality visualize how a product will look or fit before purchasing, try-on minimizes the risk of regret and complaint.
The seamless integration of try-on technology, for instance, with GlamAI, into the shopping experience stands your brand out, and creates a great help to your audience.
Personalization or Make Them Feel Special
Show your customers that you “get” them, also can help, and give valuable recommendations. Use cookies and purchase information to advise items for their interest. For instance, suggest a skirt for a customer who purchased a blazer.
Moreover, exclusive benefits like personalized discounts, bonus vouchers, or birthday rewards really make customers feel like VIPs. It’s a great way to show you appreciate and value them.
Look Closely at Your Website
Make your site friendly for all types of devices, especially mobile. Сlear navigation, fast-loading pages, and an easy checkout process are vital.
Don’t forget detailed size guides, clear information about the product, real photos from different angles, and 360° videos.
Reward Loyalty Like a Pro
Loyalty programs are the best way to gratitude your customers for their trust and choice. For instance, offer to your clients pick up points with every transaction and redeem its for discounts, complimentary shipping, or something other but valuable for your client.
We recommend using membership levels such as Bronze, Silver, and Gold. Each tier can offer progressively more attractive bonuses. This promotes customers to spend more to unlock additional benefits.
Also, with loyalty programs customers have more connections than with no. Regular remind them about their current points balance and how close they are to earning a reward can motivate continued interaction.
Be Social and Build a Community
Social media is more than a space to showcase photos of your products, it’s one more way to be closer to your audience. Tell them all news like to best friends. Trust us, it work!
Show behind-the-scenes processes of your brand. It’s always fresh and fascinating! Share how your company designs and manufactures products. Mandatory highlight the story behind each collection. This transparency makes your customers a part of your company.
Furthermore, offer styling tips and advice for all your segments to become an expert in the fashion and boost sales. Also, we highly recommend encouraging them to share your brand posts or tags your profile on social media.
So, communicate with your customers and make all to have as more as possible toch points with them.
Final Thoughts
The fashion e-commerce world is crazy-competitive right now. To be a strong player you need a personalized, overwhelmed shopping experience.
With virtual try-on technology, a user-friendly website, tailored recommendations, loyalty programs, and an active work on social media platforms, you with no doubt build strong brand with strong supporters.