Instagram is packed with travel accounts, and it feels like everyone’s trying to turn their wanderlust into a full-time job. But creating a brand that draws loyal followers (and gets you those sponsorship deals) takes more than just stunning photos and videos.
Here are eight practical tips to help your travel content shine on Instagram.
1. Use a Mix of Hashtags
Hashtags are key to getting discovered. To maximize your reach, use hashtags in these three categories:
General travel hashtags: These include #travel, #travelgram, #wanderlust, #passportready, and #instatravel. They attract people who love all things travel.
Regional hashtags: Use hashtags tied to the place you’re visiting, such as city names, local slogans, or popular monikers. These help you connect with people looking for specific recommendations.
Branded hashtags: Big travel accounts like National Geographic and Conde Nast Traveler often feature posts tagged with their branded hashtags. Cities and tourism boards also highlight user-generated content tagged with their official hashtags.
Save your favorite hashtags in your phone’s notes for easy access. Add them as the first comment on your post.
2. Geotag Your Posts and Stories
Adding a location to your posts boosts discovery. Your content will show up when people search for that location, helping you reach both general audiences and more focused groups. For example, a geotagged city photo will have broad appeal, while tagging a specific restaurant or shop will connect you with a niche audience.
If you’re working with a business or brand, geotagging is even more important. It helps reach people likely to convert into customers.
3. Tag Local Influencers and Businesses
Tagging relevant accounts in your photos can open up exciting opportunities. Local businesses, tourism boards, or influencers might re-share your content, helping you reach new followers.
Before your trip, research the region’s popular Instagram accounts. Tag businesses where you eat, stay, or visit. Don’t forget to tag influencers and local accounts with similar interests. This not only showcases your content to their followers but might also spark valuable collaborations.
4. Use Instagram Slideshows to Create Mini Guides
Instagram’s slideshow feature is perfect for telling a story. For example, create a guide featuring must-visit spots in a city or a list of your favorite local dishes.
Pro tip: Tag individual photos in the slideshow to credit the businesses or places featured.
5. Brand Your Photos
When your photos get shared, make sure people know they’re yours. Add a small signature or your Instagram handle to your images. This way, your work gets credited while maintaining a professional look.
6. Share Quotes and Reflections
Travel is not just about the places you see – it is also about how they inspire you. Add text to your photos, like quotes from local writers, city slogans, or your own reflections. These personal touches can make your Instagram more relatable and engaging.
7. Bring Your Stories to Life with Video
Videos are becoming essential for standing out on Instagram. You don’t need fancy equipment. A smartphone will do.
- Create a video slideshow using photos from your trip
- Film short clips as you travel and combine them into a video at the end
- Use apps to edit and enhance your clips quickly
Videos add depth to your storytelling and help capture the magic of your journey.
With these tips, you can turn your travel experiences into eye-catching, engaging Instagram content that builds your audience and connects you with opportunities.
