In the increasingly health-conscious era we live in today, people remain focused on increasing their water intake. Yet, they also want to reduce their use of single-use plastics. As a business, can you spot a potential business opportunity here? That’s right: branded water bottles!
If you want to give your business a leg up on the competition, start investing in corporate gifts and promotional giveaways like branded water bottles. Having people out there working hard while adorning your business name on their water bottles is a very impactful way to spread brand awareness. As people see your branded water bottles in cafes, gyms, stores, and workplaces, they might just wonder who you are. The recipients, too, will appreciate the gesture of this gift.
Of course, the challenge in creating branded water bottles is making sure you select the correct type of product. Unsure about where to start in the selection of branded water bottles? Then read on. We will break down everything you need to know so you can pick the right branded water bottle for your next promotional package!
Branded Water Bottles: What Makes Them So Valuable?
There are many reasons why people are increasingly using branded water bottles as part of their corporate gifting campaigns. What has made investing in these corporate gifts one of the smartest decisions you can make this year?
- Smart and practical. Of course, people who receive branded water bottles get a gift that they can actually use. Other corporate gifts feel pointless, but everyone needs to drink water and stay hydrated. With this gift, you make it easier for the recipient to do just that.
- Stylish and appealing.The branded water bottle also acts as a cool little accessory that people can use. When these bottles are designed to match your corporate profile, they can provide zany and creative designs that make them look very appealing to others.
- Part of the trend.As we become increasingly more health-conscious, people need more ways to keep their water intake. With branded water bottles, you get a highly visible gift that helps people feel like they are part of that increasing trend of wellness.
- Eco-Friendly. Another nice benefit of using branded water bottles in your promotional campaigns is that they are eco-friendly. They reduce the use of single-use plastics, making it easy for your business to contribute to the push for a cleaner world.
Branded Water Bottles: What Is The Best Type Of Bottle?
Of course, you get more than one kind of branded water bottle from which you can choose. You could go for the easily produced, cost-effective options like plastic water bottles. Or, you can go down the metal route and choose metal branded water bottles like aluminium and stainless steel. It depends on what kind of company you are and who your target market is.
For example, you would not want to provide branded water bottles made of glass if you are promoting a beach event. If you are providing corporate branded water bottles to a sports team, though, you might find that plastic is the right choice due to its suitability for pitch/courtside usage. There is no one-size-fits-all answer, unfortunately. What is right for you? Let’s investigate.
Branded Glass Water Bottles
While increasingly rare within the corporate gifting world, branded glass water bottles are a choice you have. They tend to be quite stylish and offer something that looks very sleek and high-value. They also tend to be easy to keep clean, avoiding colour transfer or staining as you would get with other bottle types. Glass bottles are also the easiest to clean and to keep clean, too, due to the nature of glass. If you are looking for a low-volume, high-quality water bottle gift, though, glass works great!
However, it should be noted that glass water bottles remain quite easy to smash. If one breaks, it means there is now the risk of someone being cut on the glass. Unless you buy glass bottles made from shatterproof materials or glass that smashes into tiny, blunt shards, you need to factor in the security risks. There is also the weight factor; branded water bottles made from glass are much heavier than aluminium or plastic bottles and on par with (or heavier than) steel water bottles.
Branded Plastic Water Bottles
Probably the best choice for those looking to keep the cost down is to go for plastic water bottles. These are safe and come without the risk of shattering or breaking, such as you would get with a glass bottle. They are great for those looking for cheap and easy-to-produce bottles that can contain your branding and still look relatively low profile. They are the ‘safest’ option on the market, really.
However, there are some concerns. First, you need to find a supplier who uses BPA-free materials and does not cut corners on quality plastic. You also want to make sure that the plastic used does not see colour transfer from the liquid. For example, if someone were to use diluting juice, would that stain the bottle? There is also the issue of temperature; when warm, plastic heats the contents within, too.
Branded Aluminium Water Bottles
One of the best alternatives to plastic is aluminium water bottles. These tend to be a highly cost-effective choice, especially compared to our next option, stainless steel. If you want something that feels a bit more professional and suitable than plastic bottles, aluminium is probably the best choice on the market. They tend to be sleek, stylish, and easily customised in terms of design.
They are also nice and lightweight, which both appeals to the recipient and makes shipping costs by weight a little easier to manage. They also tend to be quite stylish in their physical shape, with aluminium water bottles often having various aesthetic options, from taller, thinner bottles to ‘dumpy’ bottles. However, aluminium bottles do not regulate the water’s temperature within, and they also tend to be less durable than other metal materials that could be chosen instead.
Branded Stainless Steel Water Bottles
The last option on our list of recommended branded water bottle types is stainless steel. These cost much more than the other options, but you get what you pay for. If you are happy to shell out on expensive corporate gifts that bring a tangible return on investment in terms of the reputational gains they provide, go for stainless steel. The cost is often the main thing that puts a business off investing in these, though many feel the message they send is very positive indeed.
They are the highest quality and the sturdiest, making them the most durable and long-term water bottle gifts. If recipients look after them, they could use these for years. They are also insulated, which means that water stored within is not going to lose its coolness anytime soon. If you are handing over water bottles for people in industries that keep them outdoors (like sports or hiking, for example), you will find that stainless steel branded water bottles make the most obvious choice.
Boost Your Reputation With Branded Water Bottles
Whether handed out to local sports teams for sponsorship or provided to gyms and fitness centres for promotional branding locally, branded water bottles make a great corporate gift. You can hand these out to staff, clients, and local businesses you could partner with for improved visibility and marketing. You might even wish to provide bottles to a local school or campus.
The universal benefits of high-quality water bottles make a real difference in how these gifts are received. While other corporate gifts might produce a muted or minimal response, branded water bottles will always draw a positive response from the recipient. For a branded product, you can hand out something that makes your business look better; consider water bottles!
