Buying a new car is an exciting experience. With so many options to choose from, it can be tempting to focus your search online or at large car supermarket chains that boast rock-bottom prices. However, here are some great reasons why visiting your local car dealer often makes the most sense for buyers.
More Personalised Service
One of the biggest perks of shopping at a local dealership is the personal touch you’ll receive. Smaller local businesses rely heavily on word-of-mouth and building strong relationships within their community. This motivates them to go above and beyond to ensure you have an excellent customer experience.
Local dealers such as car dealers in Essex make time to listen to your needs and preferences when car shopping. Their smaller size allows staff to provide tailored guidance to help you find the right car for your lifestyle and budget. You’re seen as an individual, not just another sales number.
Test Drives Are More Flexible
While large dealerships have fixed rules around test drives, independent local businesses are generally more flexible. Local dealers will often allow longer test drives unaccompanied so you can fully assess how a car handles in your daily driving conditions.
Some may even let you take cars overnight or for the weekend – something you’re unlikely to find with a big national chain. This takes the stress out of making a quick decision and gives you more peace of mind.
Better Aftersales Support
After you’ve purchased your new car, ongoing maintenance and servicing is essential. An advantage of choosing a local dealer is having your own dealership nearby to handle all required work and repairs.
Rather than posting your car or relying on a third-party garage, your local dealer will have expert technicians who know your specific make and model inside out. You’ll also build a relationship with service staff, making the process smoother. Things like booking appointments, collecting replacement cars, and communicating progress will feel more seamless.
More Involved in the Local Community
Independent local car dealers are intrinsically linked with their surrounding areas. As local businesses themselves, they are keen to support other enterprises and get involved with community initiatives.
Choosing a local dealer reinforces the fabric of your own community. It keeps money within the local economy, sustains jobs, and contributes to the unique character of your town or city. You may even find your dealership sponsors local sports teams, events, or charities that you’re involved in.
Better Value for Money
While large chains promote mass discounts, local dealers often provide better overall value. Their lower overheads allow them to compete on price with the big players, especially on nearly-new and used cars. Local dealers know offering competitive prices is key to winning local customers.
An independent dealer is also more likely to have greater flexibility around things like part-exchange valuations and financing options. This means you can potentially negotiate a better overall package. Supporting local business provides value in ways that chains simply cannot match.
For an excellent car buying experience with a personal touch, choosing an independent local dealership makes the most sense. You’ll enjoy dedicated service, flexibility, and can support your local community at the same time.
